PDP & APC Spend N4.9 billion On Advert

As the date for the election draws close, details and figures spent on the campaigns are being revealed.
According to data gathered from different advert agencies and reports from advert regulatory bodies, the print media have so far gained the most from the political campaign in the country, raking in about N1.382 billion of the advert spend, with the All Progressives Congress, APC spending N332.503 million on its presidential candidate, while its Peoples Democratic Party, PDP counterpart spent N1.049 billion, which is 65.5 per cent higher than the amount spent by APC.

Field reports further put other expenses on campaign rallies for PDP and APC at N1.057 billion and N595.082 million respectively. Both parties also spent N224.36 million on outdoor campaigns.

The broadcast campaign coverage for the presidential candidates were put at N508.35 million and N391.05 million for PDP and APC.

Electronic media adverts were N733.9million for PDP and N555.6 million for APC respectively, bringing the total amount to N2.5 billion.

In summary, a total of N4.973 billion has been spent on campaign expenses, with PDP and APC spending N3.549 billion and N1.424 billion respectively.

On social media, Michael Uze, a public commentator, observed that the social media ad spend cannot be tracked as there is no registered body saddled with the responsibility to track what is spent on that platform.