ITV This Morning 's Rylan Clark is the latest stars to wade into Beyonce 's 'Becky with the good hair' drama.
Ryan appeared on ITV's This Morning with a 'Not Becky' badge and hilariously denied being the mystery woman referenced on the singer's new album Lemonade.
Rita Ora and Katy Perry this week also rocked theirs at the Met gala afterparty..
It's safe to say this is going to be a huge trend.