The unveiling ceremony, which took place at the company’s Lagos office in Lekki, on Tuesday, July 12, 2016, was a gathering of media personalities and friends.
The Chief Executive Officer, Nairabox, Damilola Jegede, noted that the idea to have brand representatives came up some weeks ago, adding that they have been through rigorous screening to arrive at their final take. “We thought that our representatives must have the same lifestyle we project.
The brands of Geniuzz and Yemi Alade reach out to the kind of people we relate with. Yemi Alade doesn’t need any introduction, we all know her. When she agreed to be part of this, we were all excited about it. We hope to do great things together,” he explained. Yemi Alade, speaking about the benefits of Nairabox, said everything has been moved online.
“If you want to watch a movie, you could use your Nairabox to pay for ticket, you could do transfers and a host of other things with the wallet,” she stated, adding that it was her first e-wallet endorsement. She also said that she is excited because it affords her the opportunity to reach out to more young people.
“We are targeting people who are in school and people who need to get money quickly. If you feel you are young at heart, Nairabox is for you. You don’t even need to have any date to enjoy the service. It is something that makes life easy for you,” Yemi Alade said.
